Four Dots is an SEO company and they have a very detailed blog post (it has a table of contents!) about why you need SSL in 2016 and updated it in 2018. If you want a ton of information and have the time, read the whole thing, the cliff notes on the benefits of using HTTPS are:
- Improved Brand Perception
- Improved Performance via HTTP/2 (HTTP/2 can’t be used without HTTPS (it requires it explicitly))
- Improved Security
- Improved Google Rankings
The objective of your website is for customers both current and future, to find you and to help you establish credibility for your business. By ensuring your site is secure you are demonstrating that you are who you say you are and that you take your business seriously in the way you present your self both in-person and online. If you have not yet made the switch to HTTPs, talk to your host provider today to learn about the options they provide you to secure your site.
DISCLAIMER: This advice is general in nature and not to be taken as personal professional advice. This blog does not provide legal advice if you need legal advice, please contact an attorney directly.
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